About US
Redefining success in the health, wellness, and performance industry
A Message from Our Founder, Dr. Julius Thomas
Optimal Performance delivers evidence-based, expert-driven strategies that empower high performers and organizations to achieve performance and wellness results, while providing a trusted platform for licensed professionals to share their expertise and scale their impact.
“I know what it’s like to compete at the highest level. As a former professional athlete, I’ve experienced the relentless pursuit of success firsthand. But I also know the dangers of burnout, misinformation, and short-term thinking in the performance world. That’s why I founded Optimal Performance—to create a platform where science, expertise, and real-world application come together. OP is built for those who refuse to settle for average, who want to sustain success without sacrificing their well-being. If you’re ready to redefine performance, welcome to OP.”
Our Mission
At Optimal Performance, we combine elite performance insights, wellness principles, and cutting-edge science to equip leaders, athletes, and professionals with the tools to excel—without the hidden costs of success. Our team of world-class, academically trained experts deliver a holistic, evidence-based approach that enhances performance while protecting mental, physical, and emotional wellbeing.
Because true success isn’t just about winning—it’s about sustaining excellence for the long haul.
Our Core Values
Trust
We are committed to cutting through misinformation by providing only evidence-based, expert-driven performance and wellness strategies. Trust is at the core of everything we do—our clients trust us to deliver real results, and our experts trust us to provide a platform that upholds integrity and credibility.
Collaboration
We believe in bringing experts together, not working in silos. OP fosters an ecosystem of qualified and academically trained experts, creating an environment where knowledge is shared, not gatekept, and high performers, organizations, and experts collectively elevate one another.
Innovation
The world of health, performance, and business is evolving, and so are we. OP embraces cutting-edge science, technology, and business models to help high performers and experts stay ahead of the curve, ensuring long-term success in an ever-changing world. OP is also bringing the mental health field into the 21st century—integrating emerging technologies while preserving the core tenets of evidence-based practice.
Support
Success is not a solo journey. OP exists to empower individuals and teams, giving them the tools, education, and expert guidance they need to reach their full potential—without sacrificing their well-being in the process. Experts who join OP also receive business, tech, and operational support, so they can focus on impact, not infrastructure.
Support
We believe that anyone can achieve success, no matter where they start from. Whether it’s a high performer striving for balance, an organization building a culture of excellence, or an expert looking to scale their impact, OP is built on the belief that with the right mindset, strategies, and support, success is inevitable.
Why Optimal Performance?
At OP, we set the standard for integrity, credibility, and performance excellence.
The market is flooded with “catchy strategies” and influencers promoting performance advice with no scientific foundation. Meanwhile, qualified experts struggle to reach the right audience, drowned out by the noise of social media.
We’re changing that.
Expert-Driven, No Exceptions
OP works exclusively with academically trained and qualified professionals, ensuring every strategy is grounded in real science and proven methodology.
Bridging the Accessibility Gap
We help true experts reach the right audience—giving high performers access to trustworthy, evidence-based strategies.
Holistic, Long-Term Solutions
Success shouldn’t come at the expense of mental health, relationships, or well-being. We provide a sustainable roadmap for peak performance.